The subscription goes to $7 a month. Here’s the part where I’m supposed to apologize for that.
I’m not going to.
Look. You’ve sat through this dance a hundred times — the wounded little essay about tough decisions and the rising cost of doing what we love, performed in the key of a man who’s about to start recycling press releases. Spare me. Spare yourself.
Here’s the part nobody says out loud. I write five of these a week. I read the thing I’m angry about all the way through, in full, before I’m angry about it in public — which, in this business, now counts as eccentric. And I’ve never let a PR person buy a sentence. That’s time I sell to no one. Seven dollars buys it back.
If the column was worth your Tuesday at four, it’s worth it at seven, and you already know which. If it wasn’t, the door’s right there. It doesn’t lock behind you. I’d take a thousand readers who think I’m worth the money over ten thousand who resent the invoice.
A forty-word sentence between three-word jabs. She names the objection, then refuses it on its own line, and punches at the genre rather than the reader.